Juicy Nostalgica
Localised PR Box Concept for Lancôme Juicy Tubes - Humanz
Challange
Reconnect Gen Z and Millennials with the cultural and emotional essence of the 2000s by reintroducing an iconic beauty product - Lancôme Juicy Tubes - in a way that’s fresh, fun, and collectable. Balance the emotional pull of nostalgia with a cohesive brand experience that feels intentional, not kitschy. Maintain a focus on beauty while incorporating childhood memories, music, and pop visuals without overwhelming the product itself.
approach
Product focus: Hero placement of Lancôme Juicy Tubes in a PR-style collectable box; supported by playful 2000s accessories like scrunchies, heart-shaped mirrors, retro candies and stickers. All physical elements are curated to reflect early 2000s aesthetics.
Brand stance: “A kiss from the past” - lean into nostalgia to form emotional connections. Present the product as both a beauty item and a cultural keepsake.
Visual language: Metallic orange and pink tones, bold 3D sticker details, Y2K collage aesthetics, chunky typography, and music-inspired graphics (mini CD stickers, QR music playlist) to evoke a full-sensory flashback.
Name & mark: NOSTALJİYE DUDAK AT as a tongue-in-cheek title that invites action and memory. Capsule shape and fold-out box design act as “time machines,” opening to reveal layered cultural and beauty artefacts.
A nostalgic time capsule designed around Lancôme Juicy Tubes, reviving early 2000s Turkish culture and beauty rituals.
Key Applications
Capsule Box Design:
Metallic pink-orange finish; 3D stickers of Y2K icons and Turkish pop stars; bold NOSTALJİYE DUDAK AT title; external QR sticker linking to 2000s playlist.Fold-out Box Design:
Flat-pack structure with nostalgic prints inside; layered unboxing flow from lipstick reveal to hidden 2000s items; retro collage textures lining inner panels.Print Collateral:
Mini CD sticker labels, heart-shaped mirror tags, artist cutouts, and pop-culture reference cards are included inside as collectable ephemera.Sticker Design:
Thick, glossy 3D stickers (CDs, hearts, artist portraits); mix of moodboard-style visuals and Pantone swatches for tactile engagement.Playlist QR Integration:
“Scan & Listen” QR placed as an external sticker - not branded, but styled to blend into the Y2K sticker aesthetic.Sticker Design:
Thick, glossy 3D stickers (CDs, hearts, artist portraits); mix of moodboard-style visuals and Pantone swatches for tactile engagement.
