waycare

Brand strategy, product narrative, UX research, UX/UI, design system, onboarding & microcopy, motion guidelines.

Challange

Make “stress measurement” feel supportive rather than clinical; sustain daily use on mobile-only; keep data handling transparent without medical positioning.

approach

Voice diary at the centre: 60–90s check-ins with a large, thumb-friendly control and a living waveform.

Non-clinical visual language: cobalt + sage + soft lilac, organic shapes, gentle type & microcopy.
Progressive profiling: a short set-up + lifestyle pop-ups that seed the model and refine over time.
Privacy-first UX: explicit toggles (location, phone contact, voice recording), plain-language policies, settings surfaced—not buried.

A calm, voice-first companion that senses stress in your day and turns it into tiny, actionable nudges — no therapy claims, just momentum.

Key Applications

Identity & Icon – Soft wordmark + “voice ring” motif; scales on light/dark.
Splash / Loading – Morphing organic blobs to set a calm, non-medical tone.
Log-in / Register – Minimal fields, high-contrast inputs, fast entry.
Create Profile – Photo, essentials, and explicit consent toggles (location, contact, voice).
Pop-up Questions (Lifestyle) – Sleep, screen time, meals, sun, water, caffeine, alcohol/smoking; optional notes.
Pop-up Questions (Interests) – Cinema/theatre/museum/gallery, music, gym, group classes, workshops, seasons—used to personalise offers.
Voice Diary – Big control, haptic tick, live waveform; retake/save; date-stamped entries.
Dashboard – Greeting + Stress Level % and a monthly offers grid (music, films, books, workshops).
Buddy / Activities – Pairing card (e.g., Mateo) with suggested activities for the month.
Chat – Lightweight messaging to plan/reflect; clear, readable bubbles.
Calendar & Archive – Monthly record calendar; day view with voice entries.
Settings – Edit profile, password, payments, push notifications, dark mode, About/Privacy/Terms.
Reminders – Time-window + frequency controls to avoid nagging.
Data & Ethics – Transparent “what we analyse / what we store / how to delete or export”.