Event Narratives for Serge Ferrari
Concept, campaign and on-site design for AEC audiences.
Two concepts, one narrative thread: Mimariye Farklı Bir Bakış (A Different Look at Architecture) and Yeni Yılda Yeni Çözümler (New Year, New Solutions).
Serge Ferrari Group—renowned for advanced exterior cladding solutions—commissioned us to develop event identities and manage the end-to-end process. Our aim was simple: translate material intelligence into an experience that feels both architectural and human.
Concept
A Different Look at Architecture explored façade systems as lenses—how texture, light and structure shape the urban image.
New Year, New Solutions set a forward-looking tone, positioning innovation and practicality side by side for the year ahead.
Process
We treated the events as narratives in space: a visual system first, then touchpoints that carry it—key visuals, motion snippets, print collateral and on-site graphics. In parallel, we planned and executed a focused digital rollout tailored to architecture and construction audiences: content calendars, platform-specific assets and performance-oriented messaging.
On the ground, we organised venue flows, curated guest lists, and aligned wayfinding with the event identity—so arrival, registration and programme moments felt cohesive from first impression to closing note.
What we delivered
Concept naming & creative direction
Key visuals, motion and campaign assets (digital & print)
Social media planning and execution for AEC audiences
Guest list management & venue layout/experience design
On-site graphics and promotional materials
Process management across partners and suppliers
The result: two clear narratives, each grounded in Serge Ferrari Group’s material expertise, carried consistently from screen to space.
